A New Year
Sologic – A Case Study
The Overview – Focusing a New Brand
Sologic, (www.sologic.com) an industry leader in root cause analysis for business, was in the midst of a major branding challenge. In need for a clear and concise way to communicate the goals, services and personality of their re-envisioned company, they came to Sparkworks Media and began an inspired...
Do I Need a Teleprompter?
Teleprompters are not just reserved for broadcast news and politicians; they can be a vital part of almost any video production looking for a professional presentation.
So when is a teleprompter required? What are the best circumstances for utilizing a teleprompter? And what are the potential drawbacks if not using one?
Before answering these questions, let’s...
Top 5 Reasons Video Should be Part of Your Marketing
Why use video in your marketing efforts? Here are several reasons:
Creativity – Nothing holds attention better than a good video. From animation and motion graphics to documentary storytelling and humorous talent, the creative possibilities of video are expansive.
Accessibility – Video enables you to communicate with your audience in a way that is...
Hidden Costs of Video
Any given video production has hundreds of potential costs that affect the final budget; crew, scripting, talent, locations, etc. When considering your production’s budget, it’s a huge benefit to have a clear understanding of where your dollars are being put to use. Many production companies will present a flat budget number to you after...
Preparing Executives for Being On-Camera
At some point in their careers, executives are going to need (or want) to be on camera in one of their videos. If you are an executive preparing for an up coming film or video production, here are some pointers for ensuring a great performance.
1) Clothing – The specific style of clothing you wear...
Location, Location, Location – Where to shoot your video
The golden rule for brick and mortar businesses has always been, “Location, Location, Location.” And though video production is a vastly different business tool than your physical location, the location of where you shoot your production is hugely important.
Whether you’re creating a commercial, an internal training video, an informational marketing tool or simply shooting...
Sparkworks Procures Panasonic AF100 Camera
Shooting your corporate storytelling project on film vs. video used to say a lot about the production value of the final product. For many marketing projects, film was considered more appealing because it looked more ‘like a film’. Unfortunately that ‘look’ also came with all the costs of shooting on film. Ka-ching!
Not anymore.
Digital imagery...