Hidden Costs of Video

Any given video production has hundreds of potential costs that affect the final budget; crew, scripting, talent, locations, etc. When considering your production’s budget, it’s a huge benefit to have a clear understanding of where your dollars are being put to use. Many production companies will present a flat budget number to you after...

Location, Location, Location – Where to shoot your video

The golden rule for brick and mortar businesses has always been, “Location, Location, Location.” And though video production is a vastly different business tool than your physical location, the location of where you shoot your production is hugely important. Whether you’re creating a commercial, an internal training video, an informational marketing tool or simply shooting...

Sparkworks Procures Panasonic AF100 Camera

Sparkworks Atlas Video
Shooting your corporate storytelling project on film vs. video used to say a lot about the production value of the final product. For many marketing projects, film was considered more appealing because it looked more ‘like a film’. Unfortunately that ‘look’ also came with all the costs of shooting on film. Ka-ching! Not anymore. Digital imagery...