Insights - Page 4 of 6 - Sparkworks Media

Sologic – A Case Study

The Overview – Focusing a New Brand Sologic, (www.sologic.com) an industry leader in root cause analysis for business, was in the midst of a major branding challenge. In need for a clear and concise way to communicate the goals, services and personality of their re-envisioned company, they came to Sparkworks Media and began an inspired...

Do I Need a Teleprompter?

Teleprompters are not just reserved for broadcast news and politicians; they can be a vital part of almost any video production looking for a professional presentation. So when is a teleprompter required? What are the best circumstances for utilizing a teleprompter? And what are the potential drawbacks if not using one? Before answering these questions, let’s...

Hidden Costs of Video

Any given video production has hundreds of potential costs that affect the final budget; crew, scripting, talent, locations, etc. When considering your production’s budget, it’s a huge benefit to have a clear understanding of where your dollars are being put to use. Many production companies will present a flat budget number to you after...

Preparing Executives for Being On-Camera

At some point in their careers, executives are going to need (or want) to be on camera in one of their videos. If you are an executive preparing for an up coming film or video production, here are some pointers for ensuring a great performance. 1) Clothing – The specific style of clothing you wear...

Location, Location, Location – Where to shoot your video

The golden rule for brick and mortar businesses has always been, “Location, Location, Location.” And though video production is a vastly different business tool than your physical location, the location of where you shoot your production is hugely important. Whether you’re creating a commercial, an internal training video, an informational marketing tool or simply shooting...

Sparkworks Procures Panasonic AF100 Camera

Shooting your corporate storytelling project on film vs. video used to say a lot about the production value of the final product. For many marketing projects, film was considered more appealing because it looked more ‘like a film’. Unfortunately that ‘look’ also came with all the costs of shooting on film. Ka-ching! Not anymore. Digital imagery...

Editing at Sparkworks – Getting to Great, Faster!

Vimeo, Dropbox, YouSendIt, FTP. During the production of your video, all of these delivery methods are great ways to distribute drafts of your video for wider feedback and review. Send us your notes from the comfort of your office and we’ll get right on it. Want an even faster way to get from production to...

First-Time Fitness Video Primer

Have a concept for a new fitness video but are new to video production? Sparkworks Media has produced over 30 consumer yoga, aerobics, dance, and other fitness titles for Kari Anderson, Trish Murphy, Jay Blahnik, Ana Forrest, Linda Arkin, and others. The most common question we get is, ‘what does it cost?’. After all, the...

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