Insights - Page 2 of 6 - Sparkworks Media

A Brief History Of Video Hosting

Hosting your video used to be really difficult. Due to the bandwidth constraints of the day (56k anyone?), you needed to encode your video to a bunch of different sizes, all with heavy compression, and then the viewer would pick what looked like the right connection speed for them and either download or progressively...

Corporate Video Production for Alaska Airlines

Alaska Airlines Corporate Video Production

Alaska Airlines is now the 5th largest airline, and one of Seattle’s most well-recognized companies. Recently, Alaska Airlines elected to rebrand with a brand new logo and color scheme. Thrilled to be a part of their corporate video production project, we set forward to create something unique. Alaska Airlines wanted to unveil the new brand...

How 3D Animation Has Revolutionized Communication

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Medical and healthcare marketing professionals struggle to convey health-related topics. Concepts, products, and services are often difficult to visualize for both consumer and business-to-business. 3D animation and visualization techniques have revolutionized the healthcare marketing industry, allowing healthcare professionals to communicate extremely complex ideas or processes. Medical procedures, interior anatomy, and multi-step processes can be...

The Key Elements of a Good Product Demo Video

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Every time a team hits the drawing board to come up with a corporate video, the aim is to make it amazing. It’s easy to invest too much time, however, on all the wrong aspects of a product demo video, or even the right aspects but in the wrong way. In our years of...

7 Creative Ways to Reach Consumers With Brand Videos

It’s becoming harder and harder to reach a broad base of consumers with any form of media, even if you’ve already created a really compelling brand video. With the quantity of content uploaded each day to the internet, finding new creative outlets to reach your niche consumers has become a necessity. As a business...

Mobile-Friendly Videos: Secrets Every Business Should Know

With more and more people buying tablets and smartphones, creating videos specifically for mobile devices is becoming increasingly important. These devices have audio, video, and viewing limitations that in previous years, video production companies didn’t have to worry about. The average American adult will spend nearly six hours a day using digital media. Over...

How To Create a Kickstarter Video That Gets Funding

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According to Kickstarter, projects with impactful videos are far more successful than Kickstarter campaigns without them; in fact, 50 percent more successful than other campaigns. This is because video is one of the best ways to convey emotion, motivation, and the essence of a project quickly and clearly. Which, as a entrepreneur or artist...

Why Video is the Future for Inbound Marketers

We’re sure that you’ve heard about it. Just like every new kid on the block, inbound marketing is garnering a lot of attention. It’s a whole new approach to marketing, and it’s been revolutionizing an industry that, up to now, was primarily focused on finding new customers through interruptions and clamor. Inbound marketing is...

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