Insights - Page 2 of 5 - Sparkworks Media

7 Creative Ways to Reach Consumers With Brand Videos

It’s becoming harder and harder to reach a broad base of consumers with any form of media, even if you’ve already created a really compelling brand video. With the quantity of content uploaded each day to the internet, finding new creative outlets to reach your niche consumers has become a necessity. As a business...

Mobile-Friendly Videos: Secrets Every Business Should Know

With more and more people buying tablets and smartphones, creating videos specifically for mobile devices is becoming increasingly important. These devices have audio, video, and viewing limitations that in previous years, video production companies didn’t have to worry about. The average American adult will spend nearly six hours a day using digital media. Over...

How To Create a Kickstarter Video That Gets Funding

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According to Kickstarter, projects with impactful videos are far more successful than Kickstarter campaigns without them; in fact, 50 percent more successful than other campaigns. This is because video is one of the best ways to convey emotion, motivation, and the essence of a project quickly and clearly. Which, as a entrepreneur or artist...

Why Video is the Future for Inbound Marketers

We’re sure that you’ve heard about it. Just like every new kid on the block, inbound marketing is garnering a lot of attention. It’s a whole new approach to marketing, and it’s been revolutionizing an industry that, up to now, was primarily focused on finding new customers through interruptions and clamor. Inbound marketing is...

7 Habits of Highly Successful Marketing Videos

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Your pour time, money, and effort into having your team create a marketing video. Hours were spent selecting the right imagery and audio clips. Days were spent editing and crafting your film. The last thing you want is to release your marketing video and discover it is a total flop. No leads. No engagement....

The Secret to Creating Viral Videos

More than ten years ago, a young man with an unusual affinity for obscure Romanian music created what can arguably be referred to as the original viral video. The variety of facial expressions and the enthusiasm of his ingenuitive and somewhat alarming dance movements caught the attention of a world that had not yet...

Science, Goldfish, & Video Marketing: How To Reach An Audience With Waning Attention Spans

Recent research from the National Center for Biotechnology Information revealed some alarming statistics about the American population. After years of hearing that humans have the same attention span as a goldfish, we now know that this information is completely outdated. We actually have an attention span that is shorter than your standard goldfish. In the year...

3 Reasons Your Investment in Video Marketing is a Great Idea

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Video marketing is powerful — but do you know just how powerful and effective it really is? Here are just a few reasons, backed by statistics, that prove the choice to invest in video marketing is an awesome move! 1. Marketing with Video Works. Video marketing, or marketing with the use of video, is one of...

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