Insights | Page 2 of 5 | Sparkworks Media

Why Video is the Future for Inbound Marketers

We’re sure that you’ve heard about it. Just like every new kid on the block, inbound marketing is garnering a lot of attention. It’s a whole new approach to marketing, and it’s been revolutionizing an industry that, up to now, was primarily focused on finding new customers through interruptions and clamor. Inbound marketing is...

7 Habits of Highly Successful Marketing Videos

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Your pour time, money, and effort into having your team create a marketing video. Hours were spent selecting the right imagery and audio clips. Days were spent editing and crafting your film. The last thing you want is to release your marketing video and discover it is a total flop. No leads. No engagement....

The Secret to Creating Viral Videos

More than ten years ago, a young man with an unusual affinity for obscure Romanian music created what can arguably be referred to as the original viral video. The variety of facial expressions and the enthusiasm of his ingenuitive and somewhat alarming dance movements caught the attention of a world that had not yet...

Science, Goldfish, & Video Marketing: How To Reach An Audience With Waning Attention Spans

Recent research from the National Center for Biotechnology Information revealed some alarming statistics about the American population. After years of hearing that humans have the same attention span as a goldfish, we now know that this information is completely outdated. We actually have an attention span that is shorter than your standard goldfish. In the year...

3 Reasons Your Investment in Video Marketing is a Great Idea

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Video marketing is powerful — but do you know just how powerful and effective it really is? Here are just a few reasons, backed by statistics, that prove the choice to invest in video marketing is an awesome move! 1. Marketing with Video Works. Video marketing, or marketing with the use of video, is one of...

10 Ways to Lower Your Corporate Video Production Costs

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We know that the costs for a professional video production project are nothing to sneeze at. We also know that for many companies striving to stay competitive with other businesses in their industry, video can be vital. There are tips to lowering the production cost. And, as a video production firm, we know all...

The 7 Questions You Need To Ask to Create a Powerful Video Production [eBook]

A well produced video has the unique ability to capture the attention of viewers and present your company, product, or idea in a concise and persuasive fashion. Your video strategy must not only engage viewers emotionally, it must work toward your business goals. To help businesses and companies produce successful corporate video production projects...

Corporate Video: How to Tell The World Your Brand Story

In a competitive world market, your brand must stand out from the crowd. And to be seen and heard above the rest, your business needs to be viewed as unique, outstanding, and remarkable — noticed outside the normal flow of advertisements, services, and local businesses. What you need is an authentic voice for your business...

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