How 3D Animation Has Revolutionized Communication

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Medical and healthcare marketing professionals understand all too well the struggle to convey health-related topics. Concepts, products, and services are often difficult to visualize for both consumer and business-to-business. 3D animation and visualization techniques have revolutionized the healthcare marketing industry, allowing healthcare professionals to communicate extremely complex ideas or processes. Medical procedures, interior anatomy,...

Science, Goldfish, & Video Marketing: How To Reach An Audience With Waning Attention Spans

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Recent research from the National Center for Biotechnology Information revealed some alarming statistics about the American population. After years of hearing that humans have the same attention span as a goldfish, we now know that this information is completely outdated. We actually have an attention span that is shorter than your standard goldfish. In the year...