seattle video production Archives - Page 2 of 3

The Key Elements of a Good Product Demo Video

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Every time a team hits the drawing board to come up with a corporate video, the aim is to make it amazing. It’s easy to invest too much time, however, on all the wrong aspects of a product demo video, or even the right aspects but in the wrong way. In our years of...

How To Create a Kickstarter Video That Gets Funding

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According to Kickstarter, projects with impactful videos are far more successful than Kickstarter campaigns without them; in fact, 50 percent more successful than other campaigns. This is because video is one of the best ways to convey emotion, motivation, and the essence of a project quickly and clearly. Which, as a entrepreneur or artist...

Why Video is the Future for Inbound Marketers

We’re sure that you’ve heard about it. Just like every new kid on the block, inbound marketing is garnering a lot of attention. It’s a whole new approach to marketing, and it’s been revolutionizing an industry that, up to now, was primarily focused on finding new customers through interruptions and clamor. Inbound marketing is...

7 Habits of Highly Successful Marketing Videos

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Your pour time, money, and effort into having your team create a marketing video. Hours were spent selecting the right imagery and audio clips. Days were spent editing and crafting your film. The last thing you want is to release your marketing video and discover it is a total flop. No leads. No engagement....

Science, Goldfish, & Video Marketing: How To Reach An Audience With Waning Attention Spans

Recent research from the National Center for Biotechnology Information revealed some alarming statistics about the American population. After years of hearing that humans have the same attention span as a goldfish, we now know that this information is completely outdated. We actually have an attention span that is shorter than your standard goldfish. In the year...

Sologic – A Case Study

The Overview – Focusing a New Brand Sologic, (www.sologic.com) an industry leader in root cause analysis for business, was in the midst of a major branding challenge. In need for a clear and concise way to communicate the goals, services and personality of their re-envisioned company, they came to Sparkworks Media and began an inspired...

Do I Need a Teleprompter?

Teleprompters are not just reserved for broadcast news and politicians; they can be a vital part of almost any video production looking for a professional presentation. So when is a teleprompter required? What are the best circumstances for utilizing a teleprompter? And what are the potential drawbacks if not using one? Before answering these questions, let’s...