Video Marketing Tips from Sparkworks Media

Effectively Market Employee Benefits

How to Effectively Market Employee Benefits When it comes to employee benefits, providing great options isn’t enough—your employees need to understand and access them. And benefits communication can be a challenge in companies with diverse job roles and varying access to technology. From factory floors to corner offices, marketing your benefits program requires a multi-channel...

Making Case Study Videos That Resonate

Customer testimonials and case study videos are among the most powerful tools in a marketer’s toolbox. When done right, they build credibility, inspire action, and humanize your brand. But a flat, formulaic interview won’t cut it. To create a case study video that truly connects, you need to dig deeper—into both story and strategy. Here’s...

Using Video To Explain Employee Benefits

Top Reasons to Use Video to Explain Employee Health Benefits Using video to explain employee health benefits is more effective than traditional methods because it makes the message simple, consistent and saves time: 1. Simplifying Complex Information Health benefits can be hard to understand, with terms like FSAs, HSAs, and HRAs leaving employees confused. Video can break...

Webcast Live Stream Production

Webcasting might become the new normal for the foreseeable future when it comes to live events. With large gatherings being cancelled and risks deemed too high to meet in the office, we’ve seen the approach to corporate communication video production shifting fast. We live stream events for several of our corporate clients when they want...

A Brief History Of Video Hosting

Hosting your video used to be really difficult. Due to the bandwidth constraints of the day (56k anyone?), you needed to encode your video to a bunch of different sizes, all with heavy compression, and then the viewer would pick what looked like the right connection speed for them and either download or progressively...

How To Create a Kickstarter Video That Gets Funding

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According to Kickstarter, projects with impactful videos are far more successful than Kickstarter campaigns without them; in fact, 50 percent more successful than other campaigns. This is because video is one of the best ways to convey emotion, motivation, and the essence of a project quickly and clearly. Which, as a entrepreneur or artist...

Why Video is the Future for Inbound Marketers

We’re sure that you’ve heard about it. Just like every new kid on the block, inbound marketing is garnering a lot of attention. It’s a whole new approach to marketing, and it’s been revolutionizing an industry that, up to now, was primarily focused on finding new customers through interruptions and clamor. Inbound marketing is...

7 Habits of Highly Successful Marketing Videos

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Your pour time, money, and effort into having your team create a marketing video. Hours were spent selecting the right imagery and audio clips. Days were spent editing and crafting your film. The last thing you want is to release your marketing video and discover it is a total flop. No leads. No engagement....

Video Marketing Strategy