After analyzing trends from over 1 million views of the HR and benefits videos we’ve produced over the past decade, clear patterns emerge about what employees truly want—and what helps them engage, understand, and act. These are the six topics that consistently rise to the top and should be part of your video communication library:
1. New Hire Orientation and Benefits
A strong and consistent new hire video not only sets the tone for company culture, it helps employees feel welcomed, and speeds up the onboarding process. By far this type of video gets the most views by a factor of 2:1.
2. Medical Plan Comparisons
Medical plans are irritatingly complex. Video makes plan options tangible—helping viewers understand not just the relative costs, but how plans differ in real-world scenarios. When people can visualize what “high deductible” or “HSA” means for their family, they make better choices and fewer HR support calls.
3. Stock Grants and Equity
Equity compensation is one of the least understood yet can be the most valuable benefits companies offer. Animated explainers can visually demonstrate vesting schedules, how stock awards might vary each year depending on their market value, and connect them to employee and company success.
4. 401(k) and Retirement Plans
What’s your retirement plan? Even seasoned employees struggle to connect long-term savings with everyday decisions. Videos that break down employer matches, contribution limits, and demonstrate compound growth help employees engage earlier.
5. Part-Time Employee Benefits
Many organizations overlook how critical it is to communicate benefits to seasonal, part-time and hourly workers. These employees often have unique eligibility rules or limited access to internal portals. Short, mobile-friendly videos help ensure every team member understands their eligibility and options—and lowers the HR burden.
6. Employee Assistance Programs (EAP)
Lastly, we’ve seen an uptick in views for videos focused on EAPs – especially in the last 4 years. Interest in the topics of mental health and personal well-being continue to increase. EAPs provide vital support so employees can stay in control of their lives. A video can provide an easy way to get benefit information without calling an internal HR person.
Turning Information Into Engagement
The takeaway from a decade of data is simple: the best HR videos solve confusion, reduce repetitive questions, and make complex benefits human. When employees understand their options, they make better choices—and organizations see better outcomes.
If you’re planning your next round of HR communications, start with these topics. They’re proven to matter most to your audience.
