REI – Benefits Overview

There’s a feeling you get when you walk into an REI store—the cooperative atmosphere, the sense of adventure and possibilities, and the feeling of being outside, even though you’re not. Sparkworks wanted to capture that feeling with this healthcare explainer video. It may be a simple explainer of benefits, but with its hand-drawn look and rough edges, it just “feels” REI. We’re grateful for our long-standing relationship with REI, and the opportunity to continue telling their story to employees.