The Overview – Raw Emotion
NAVOS Mental Health Solutions, a King County based non-profit, has partnered with Sparkworks Media for several years and each year we’ve delivered a different approach to match Navos’ fundraising theme.
For this production, Navos wanted to engage donors directly and tell the story of why they give. While in past years we had dramatized visuals and interviewed subjects from off camera, we knew this video needed to be different. It needed to grab people and appeal to them directly just like a one-to-one ask.
The Solution – A New Approach
Sparkworks developed this minimalistic style to focus the audience on the emotional stories that Navos encounters every day. Direct to camera interviews serve like confessionals and silence underscores the uncomfortable nature of the stories better than music ever could.