Broadway Across America – Season Preview Commercial
The Challenge – Raise the Curtain
Broadway Across America, the promoters behind the biggest Broadway performances, wanted to capture and convey the excitement of attending their shows, as part of a commercial for their 2016/2017 season. They had created a commercial for their Boston venue, but wanted something Seattle centric; captured at longtime partner venue The Paramount.
The Solution – Storytelling with a Spark
Broadway Across America chose Seattle video production company Sparkworks Media to produce their spot. Directed by Michel Hansmire and DP Cody Walters, the spot features lots of fluid camera work from the ground and in the air. Audience shots were captured over two nights using a combination of manned and remote cameras.
The Result – Cue the Applause
The new commercial adds to Broadway Across America’s arsenal of marketing efforts and the client is excited to have a great commercial that is specific to Seattle. Go see a show!