Learn All About Sparkworks' Production Process

Effectively Market Employee Benefits

How to Effectively Market Employee Benefits When it comes to employee benefits, providing great options isn’t enough—your employees need to understand and access them. And benefits communication can be a challenge in companies with diverse job roles and varying access to technology. From factory floors to corner offices, marketing your benefits program requires a multi-channel...

The Difference Between 3D Rendering and Compositing

The final stages of 3D visual creation are 3D rendering and compositing. While both are essential to producing polished visuals, they serve very different purposes in the pipeline. 3D rendering is the process of generating an image or sequence of images from a 3D scene. It takes the virtual models, lighting, materials, and camera perspectives...

Making Case Study Videos That Resonate

Customer testimonials and case study videos are among the most powerful tools in a marketer’s toolbox. When done right, they build credibility, inspire action, and humanize your brand. But a flat, formulaic interview won’t cut it. To create a case study video that truly connects, you need to dig deeper—into both story and strategy. Here’s...

How to Find a Great Seattle Video Production Company

Ironically, as a Seattle video production company, we often find ourselves looking for other video production companies. Why? We frequently travel across the country for projects, and while it's practical for a Seattle video producer or director to travel, flying an entire video production team—including crew, equipment, and support staff—isn't always cost-effective. Instead, we often...

Using Video To Explain Employee Benefits

Top Reasons to Use Video to Explain Employee Health Benefits Using video to explain employee health benefits is more effective than traditional methods because it makes the message simple, consistent and saves time: 1. Simplifying Complex Information Health benefits can be hard to understand, with terms like FSAs, HSAs, and HRAs leaving employees confused. Video can break...

Value and Cost of Paid Talent

Lights, camera, action! You're ready to promote your product or service and you want to bring it to life with real people. But where will they come from? And what will they be paid? Hiring paid talent for your video or broadcast / streaming advertisment through an agent can be a large portion of your...

The Future of Production is Virtual

Filming on location may be obsolete before we know it. Like a lot of people stuck at home during the pandemic, I watched a lot of TV. One show that made me sit up and take notice was the Mandalorian - now in Season 3. Not just because it’s a good show but because of...

Edward Jones Spotlight

In 2022, Sparkworks had the honor of working with Amp Agency to tell the story of the Edward Jones Centennial celebration. Edward Jones started in 1922, and has been providing financial advice to people from all walks of life for the last 100 years. To celebrate this historic milestone, the folks at Edward Jones put together an...