budget

Getting the Big Checks – Non-profit fundraising videos

June 26, 2012 May 6, 2019 By Michel Hansmire
Budgeting Video, Video Marketing Strategy

As part of your non-profit marketing tools, a fundraising video is an excellent way to quickly and succinctly pave the way for donations. No other medium allows you to emotionally engage your audience so fast. Non-profit fundraising videos are a unique storytelling challenge, but there is a science to the method. There are essentially two...

$1000 Per Minute – Fact or Fiction?

June 6, 2012 May 6, 2019 By Michel Hansmire
Budgeting Video

For years many corporate video producers have operated under a basic formula that one minute of well-produced, high production value video started at about $1000 in budget costs. So a 10-minute video could cost as little as $10,000. This budget gauge typically included professional production gear and labor, editing, music and a large cross-section...