2030 DISTRICT – PCBs AWARENESS CAMPAIGN

PCBs may sound like alphabet soup, but for commercial building owners they can spell big trouble. The nonprofit 2030 Districts teamed up with the Washington Department of Ecology to spread the word and protect our waterways — and they brought in Sparkworks Media to make it stick.We created a trio of videos, each aimed at a different audience:

• The Big Picture: A general awareness piece explaining to policymakers and the public about the need to balance the economy and the environment when it comes to PCBs.
• The Simple Fix: A direct message to building owners about one easy step — cutting back on pressure washing — to help stop contaminated runoff.
• The Money Talk: A video for lenders highlighting the financial risks of funding projects with hidden contamination.Together, the series helps everyone see how a few smart actions can make a big difference downstream.