Amazon – Leadership Principles

Amazon’s “how we do it” can be boiled down to their Leadership Principles—a code of how to operate day-to-day. It’s their secret sauce for success—but they didn’t have much to explain what their Leadership Principles were, or how to employ them. Enter Sparkworks. We teamed up with Amazon to create 14 (and later, two more) videos for each of their LPs. This was high-stakes stuff—even Amazon’s CEO, Andy Jassy, came onboard. Sparkworks was perfectly suited for both the camera and the animation side to seamlessly mix the two. The end result? A campaign that both delivers the message, and has a lot of fun doing it.