So, getting to know you and your brand is our first and most important step in producing an exceptional video for you. At Sparkworks Media, we place a huge emphasis on building a relationship with each of our clients. By spending time with you and your brand, our creative video production team is able to produce a video that exactly fits your goals and company voice, and helps you deliver it in the right way. Consider us your in-house but down-the-street production team.
Here’s a look at our video production process:
Stage 1: Project Development
What happens after you call or email us? When does project development start, and how do we go about it?
The Discovery Phase: The Who, The What, The Why
First, we get together for coffee. Or maybe you like tea. Bourbon? Your team, our team – we explore and discover what makes your story unique.
It’s also our time to get to know you and your company on a relational level. We hear your values, your goals, and get a feel for your authentic voice.
We ask a lot of questions during this phase so that the video production solution we recommend for you meets your goals. Clear, transparent communication is key, in our opinion, for our partnership to work. After all, our top priority is producing a video that distinctly portrays your company’s personality, vibe, and purpose, which means that our working relationship should be both open and genuine.
Creative Strategy: The How, The Where, The When
After our discovery phase, we develop a written plan based on everything we learned from you. We produce multiple ideas, have ongoing conversations with you, and then refine and polish the work until a clear direction emerges.
Style Boards: The Peek Into The Production
Ready for a peek into what your end video will look like? At this stage, we create style boards to present the ideas and give you a close-up look and feel for the video production piece.
Storyboard, Story Reel, and Script: The Technical Run-Through
It’s time for a dress rehearsal! Our detailed storyboards, full script, and story reel will define the key moments of the story and establish the composition and motion of the video. Because you’ll have a full written narrative of the video production, you’ll see the story arc of the video. This is our opportunity to finalize the feel and make any tweaks or changes needed to make this video stellar.
Stage 2: Production
Now that we’ve established a firm connection and have created an outline of an incredible video that perfectly mirrors your company values and goals, it’s time to get down to work.
Coordination of Video Production:
Locations, talent, crew, equipment — these details are all organized and ironed out to prep for the big day of the first shoot!
Now the fun really begins as we orchestrate all the elements in front of and behind the camera. We capture the original footage, and begin the exciting days of shooting.
Visual Asset Production:
If your video needs animation instead of ‘live shooting’, this is where your 3D and 2D elements are designed, modeled, animated, composited, and rendered.
Audio Asset Production:
Everything audio is chosen. We either use original music, or find a stock option that suits your video. If needed, narration tracks are recorded.
Stage 3: Editing
Now that we have all the raw materials, we go to work looking through hours of film and animation production, carefully choosing every -second. We splice them together, adding each asset layer and then unveil your first full rough draft of the video production. You give us feedback and critiques, and we go to work again. (There are generally 3 rounds of this editing process.)
Footage and rendered assets get polished, brightened, and colored to precisely match the tone of the video project.
Sound Mixing and Mastering:
Our audio techs mix and master all audio to be clear, and level. Basically, we make sure that the audio sounds as amazing as the film looks.
The final high quality master of the final project…Our video production team finishes the mastering to a high resolution file and wraps up the project.
Stage 4: Distribution, Assessment, Measurement
Because our teams places such a high value on the value of our production, we don’t leave you in the lurch when it comes time to present. We believe that it’s not just about creating the content but also about delivering it in the right way. So, we help you release your video on whatever platforms you need it.
We provide encoded delivery through the web, on your mobile phone, tablet, DVD, Blu-ray — however you want it, we’ve got you covered. You are now officially ready to present your video to the world!
Or whoever it is you are producing for, anyway.
We can help you assess additional ways you can use the content developed for your video. Email marketing, social, and even print marketing are fantastic ways to spread the word about your new video production piece. The goal is to extend the reach of your story and get the maximum return on your video production investment.
Now that your video production launched and distributed, you need to know - did it work? Did we meet the goals outlined in the Discovery Phase? An often overlooked phase, this helps inform continued distribution on what worked best, refining future efforts.
Our creative team is excited to sit down with you and find a targeted way to produce a sophisticated, high-quality video for you and your business. We value your brand image and voice as much as you do, and we love working with clients who are willing to dig deep into their company culture and create a video that exemplifies their vision, values, and purpose.
That’s what we do. Ready to schedule our coffee date?